Rob Watson

Rob Watson has led digital transformation at a number of UK household names such as Bensons for Beds, Hotter Shoes, The Fragrance Shop and American Golf. Understanding who our customers are, what their unique needs are, aligning to brand values, ensuring consistency across channels, delivering flawless service and rectifying things effectively when things go wrong is essential in a B2C context to acquiring, retaining and delighting customers. Rob has been involved in a multitude of transformational projects that have taken processes from being manual to digital, creating efficiency and new customer experiences that have allowed retailers to grow online and to deliver change in their organisations that allow them to operate in an ever more competitive landscape.